Like the previous year, it will be difficult for experts to determine a clear financial impact, particularly because the pandemic will likely effect how people choose to watch certain films.
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It's the first time that there will be multiple different release strategies all happening at the same time and for a prolonged period of time.Įven if some titles are more popular than others, there should be trends in the data that show how people are consuming their entertainment.
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"But, the piracy wasn't necessarily bigger or smaller." How to deter illegal downloadsĪs Danaher said, 2021 is going to be a big experiment for the industry when it comes to piracy. "The piracy was front-loaded," Chatterley said.
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However, when it became available on video on-demand in mid-March, there was a large spike in online piracy.Ĭonversely, Disney's "Mulan," which went immediately to streaming, saw a massive spike on its release day and then a decrease overtime. For example, "Bad Boys for Life" arrived in theaters in January and saw a "fairly mild" amount of piracy, Chatterley, said. MUSO's data also suggests that piracy spikes when higher quality versions of films are available on piracy sites. Movies that have big marketing campaigns, pent up demand from fervent fans and lots of media exposure will generate more illegal downloads online. Looking at the data, experts like Andy Chatterley, the CEO and co-founder of MUSO, a global authority on digital piracy, can provide insights to media companies around the world.įor one, Chatterley noted that the bigger the buzz around a blockbuster, the more piracy it will see. economy between $29.9 billion and $71 billion in lost revenue each year.īut a lot can be learned from people who pirate.
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Last year, the Global Innovation Policy Center estimated that worldwide online piracy cost the U.S. It's also why experts provide a range of what piracy could cost the U.S.